What is the cost of opening a franchise location?

Total investment range is $316,650 to $599,000 which includes a franchise fee of $37,500.

How long does it take for an application to be pre-approved?

24 hours, once we receive a completed confidential application.

How much income will the restaurant generate? How long is the return on investment?

In accordance with FTC franchise law, we are unable to provide this information or to offer any kind of assumption on this matter.

How long does it take to open a restaurant?

Once the location is approved and all building permits and licenses are approved, construction usually takes 90 to 120 days.

What are the “royalty fees” and other charges for owning a franchise?

We charge a 6% “on-going licensing fee” plus a 1% marketing and technology fee, based on gross sales revenues.

Does the franchisee have to purchase all food and supplies from corporate?

All food and supplies are to be purchased from approved vendors determined by The Waffle Experience.

What about a Web site and marketing support?

We have a national consumer website at As part of the franchisee’s marketing and technology fee, they will have access to the site and have their own location added to the national website. Marketing support will be offered through our approved vendor with many pre-approved templates, allowing franchisees the opportunity to have materials prepared for them at low or zero cost, depending on what is requested.